A complete design reference for a premium macro intelligence publication — tokens, typography, charts, and editorial composition for institutional readers.
Issue01 / 2025
EditionMacro / Strategic Resources
DistributionPrivate Circulation
EditorM. Aldritch
Contents
§ 01
The System
Foundations
Color, type, and rhythm. Restraint is the brand — gold appears only where emphasis is earned, and the editorial rule keeps composition disciplined.
Color Tokens
Background
--background
#FFFFFF
Primary page surface
Off-white
--surface
#FAF8F3
Editorial sections, mastheads
Surface 2
--surface-2
#F1ECDE
Inset blocks, callouts
Ink
--ink
#2D3047
Primary type & ink charts
Slate
--slate
#62657A
Secondary type, captions
Warm Gray
--warm-gray
#B0B2BD
Tertiary type, dividers
Rule
--rule
#CFD1DA
Editorial rules, hairlines
Border
--border
#E2E3E9
Subtle borders
Gold
--gold
#FFC51F
Emphasis only — key numbers, CTA
Gold Soft
--gold-soft
#FBE7A6
Chart fills, hover wash
Gold Deep
--gold-deep
#B07F1C
Hover, active gold states
Teal
--positive
#38726C
Gains, upward delta
Burnt Orange
--negative
#D65108
Losses, downward delta
Burnt Orange Accent
--magenta
#D65108
Tertiary editorial accent
Type Scale
Display
96 / 88px
Young Serif Regular
Strategic
Editorial H1
60 / 52px
Young Serif Regular
The Macro Pivot
Editorial H2
40 / 36px
Young Serif Regular
Capital Reallocation
Section Title
24 / 22px
Display Medium
Institutional Holdings
Body Lead
18 / 16px
Sans Regular
Central banks accumulated 1,037 tonnes of gold in 2024 — the third consecutive year above 1,000 tonnes.
Body
15 / 14px
Sans Regular
Reserve diversification continues to dominate central-bank flows across emerging markets.
Caption
12 / 11px
Display Medium
Source: World Gold Council, Q4 2024.
Disclosure
11 / 10px
Sans Regular
Past performance is not indicative of future results. See full disclosures.
12-Column Editorial Grid
01
02
03
04
05
06
07
08
09
10
11
12
Max width 1400pxGutter 24px · Margin 48px
§ 02
In Context
Typography
Young Serif for editorial moments, Inter for body, JetBrains Mono for tabular numbers. The pairing carries the publication's voice — measured, declarative, institutional.
Hero Headline
The reserve currency is quietly being repriced.
Editorial Headline + Body
Macro / Reserve Assets
Central banks bought 1,037 tonnes of gold in 2024.
For the third consecutive year, sovereign buyers absorbed more than a thousand tonnes of physical gold — a pace not seen since the dissolution of the Bretton Woods system. The implications, we argue, extend well beyond commodity markets and into the architecture of global trade settlement itself.
Past performance is not indicative of future results. This publication does not constitute investment advice. See full disclosures at the end of this document.
“When sovereigns prefer metal to paper, the conversation has already moved past inflation.”
— Marcus Aldritch, Editor in Chief
§ 03
Actions
Buttons & CTAs
Five action treatments. Gold is reserved for the singular premium moment — never two on the same page.
Primary — Ink
Gold — Premium Moment
One gold CTA per view. Reserve for membership, upgrade, or download of the flagship report.
Six card archetypes covering research, stat reporting, premium offers, and editorial. Crisp edges, no gradient shadows.
Research Note · 24 Nov
The petro-yuan and the slow death of dollar invoicing.
Saudi Aramco's first yuan-denominated cargoes signal a shift that took three decades to engineer.
12 min read
Institutional Stat
$2,841
Gold spot+24.6% YTD
Members
Premium Tier
Macro Intelligence Annual
$2,400/ year
—Weekly briefings
—Live conference calls
—Allocation models
Sequence · Q4 2025
12 OctFOMC Rate Decision
28 OctECB Forward Guidance
14 NovChina PBoC Reserves
03 DecWGC Annual Report
Special Report · 84 pp.
The Strategic Resource Index: 2025 Edition
84
Pages
126
Charts
412
Sources
Market Insight
Copper inventories at LME have fallen 71% in 18 months.
Stockpile
87.4kt
18mo Δ
-71%
§ 05
Data Visualization
Charts & Statistics
Thin strokes, minimal gridlines, tabular numerics. Gold appears only on the metric being emphasized.
KPI Grid
$0B
AUM Under Coverage+12.4%
0
Institutional Members+8.1%
0.0%
Avg. Position Return+540bps
0
Research Notes Published+22.0%
Gold spot price, 2024
+39.1%
Macro Fund vs. Benchmark, 6-year cumulative
Macro Fund
S&P 500
Cash
+91.3%
Top institutional holders, % outstanding
Vanguard Group
8.4%
BlackRock Inc.
7.1%
State Street
4.3%
Norges Bank
2.8%
Berkshire Hathaway
2.1%
Fidelity
1.7%
Annual gold supply vs. demand (tonnes)
Supply (tonnes)
Demand (tonnes)
Inflection points in global gold demand, 2008–2025
2008
Global Financial Crisis
$869
2011
Eurozone Debt Peak
$1,895
2020
Pandemic Stimulus
$2,070
2022
Rate Hiking Cycle
$1,824
2024
Central Bank Buying
$2,544
2025
Reserve Currency Shift
$2,841
§ 06
Composition
Layout Patterns
Six recurring page structures across the publication, from hero openers to comparison grids.
Hero — Editorial with Stat Sidebar
Issue 01 · The Pivot
When sovereigns prefer metal to paper.
Gold YTD
+24.6%
CB Buying
1,037t
DXY
-3.8%
Split Editorial
Field Visit · Antwerp
Long Read
Inside the world's last great gold vault.
For 122 years, an unremarkable building in central Antwerp has quietly cleared a third of the planet's physical gold. We were granted, briefly, inside.
Gold's 2024 advance came against the highest real yields in two decades — a divergence that requires either yields to fall, or our model of safe-haven flows to be substantially revised.
R² = 0.872 · σ = 4.2%
+39.1%
CTA Section — Gold Accent
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§ 07
Editorial Furniture
Premium UI Elements
The high-signal modules that distinguish a private intelligence briefing from a generic publication.